fbpx

Maria Martin

The Martin File
? Martin founded Optime Consulting 1998 to help companies elevate and recognize their employees with strategies that will increase productivity and quality of life.
? The firm is located in Weston (2400 N. Commerce Parkway, Suite 302), with offices in Brazil, Mexico, Colombia and Spain. Optime has some 130 employees.

? Leading a team is like leading a family. You have to understand the best way to make [your employees] happy—and, at the same time, how they can be as productive as they can be.

? I believe that people do business with people they like and trust. If I take care of my people, they will take care of the business and the customers.

? We’re a company that really cares about people. … We analyze data to find behavioral trends to help sales and opportunities … and how [companies] can can make [their employees] happier and have a better quality of life. It’s about human-centric strategy.

? I have two daughters: 24 and 18. They’re millennials. Maybe 40 percent of our employees are millennials. They are different, but I learn from them so much. Some have been working for me for the past 18 years; others were almost born when I founded the company. It’s an interesting way to understand how every person adds value to the conversation and into the work.

? People are people. It’s like, you’re not a machine. You have feelings. It can be a very demanding position some days, and you need to put in effort and be committed. But some days, maybe you don’t feel well and you’re not super happy. We have to understand how to manage that, while understanding that everyone has to be committed and responsible for what they are doing.

? My mom, she was my hero. She always told us that whatever we wanted to do in our lives, we could do it. It’s something that I’ve been saying to my daughters.

? When we say we’re a woman-run company, I think [our clients are] expecting a lot from us. And I think that the challenge is not only on me to exceed expectations.

? [As women], I think we’re prepared more than anyone else because we have so many titles in our lives. We’re moms, we’re professionals, we’re daughters, we’re sisters, we’re wives. We have to manage so many things. … Attention to detail is everything for us [at Optime].

You May Also Like

Healthcare Investor Hosts Fundraising Event for Fort Lauderdale Mayor Dean Trantalis

The evening will feature a Frank Sinatra impersonator, networking and a chance to raffle prizes from Amaira Med Spa & Surgical.

Editor’s Letter: Staking Out the Middle Ground

The political partisanship in Florida is pretty stark these days. However, the career of John P. “Jack” Seiler is a reminder that wasn’t always the case. Seiler, who is featured on this month’s cover, served a key role as a fiscally conservative Democrat during his time in the Florida statehouse. Some people thought he was

Kevin Gale
Hit the Road? Not This Jack

Seiler has had a long and distinguished public service career serving South Florida.

Justin Weinstein Is on a Mission To Change the Attorney-Client Dynamic

A new brand movement – “The Law of We” – aims to foster proactive relationships between attorneys and their clients.

Other Posts

Editor’s Letter: Saluting a Good Friend

We will honor Kevin Kaminski’s legacy in all that we do.

Living Through Giving: Victoria Martoccia

South Florida philanthropists share insights into their charitable work and the life lessons that have influenced their endeavors.

Living Through Giving: Heidi Alzate Kaufman

Discover philanthropic pursuits of South Florida benefactors and their life lessons that shaped their charitable actions.

Living Through Giving: Eric J. Vainder

Discover the life lessons that shape the charitable endeavors of South Florida philanthropists.