The beginning: Rosen was a curator and art museum director earlier in her career and also worked as an interior designer and space planner. After representing a line of jeans, she added her own clothing and jewelry business, staging trunk shows. After one event, she was practically buried when contents of a trunk spilled out. “It’s time to open a boutique,” he husband said.
Big challenge: Opening in the midst of the Great Recession. “You face your fears and do it anyway,” Rosen says.
Key partner: Rosen’s daughter Hannah let her borrow money from her bat mitzvah fund, which was repaid with interest in 60 days. Now, her daughter is a partner in the business and helps with the creative process, such as window displays.
The products: Rosen has more than 1,800 pieces with not only dresses and outfits, but accessories such as belts, jewelry, sunglasses and scarfs. The brands are a who’s who of luxury designers, including BCBG, Burberry, Channel, Dior, Ivan Grundahl, Jimmy Choo and Rundholz.
Accolades: Voted by Sun Sentinel readers as the “Best Boutique” for both 2012 and 2013.
Secrets to her success: Rosen says she only takes goods in mint condition and stresses great service. “It is all about education to personalize your own style,” she says. She holds a charitable or educational event on the last Thursday of each month.
Philosophy: “If you work for the love of the work, no matter what you make you will be a success,” she says.
Charity work: Rosen is frequently involved in fashion charity events. She is a 28-year veteran of the charity Aides to Victims of Domestic Abuse (AVDA), which supports battered women.
What’s next: Rose plans to start a book club that will look at fashion-oriented titles, such as a biography of the late Gianni Versace
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