Celebrate Midsommar With Absolut

The Swedish vodka brand Absolut recently launched a collaborative campaign to honor the traditions of the celebrated Midommar holiday.

The campaign began with an event series to spread the Midsommar celebrations around South Florida. These events range from Vinyasa and Vodka morning yoga (pictured) to Mixology classes and highlight the unique flavor combinations inspired by summer. Upcoming events include the Fort Lauderdale Beach Sweep Happy Hour at Cafe Ibiza on August 12, Cocktails + Flower Crowns at Spazio on August 10, Rosé Soirée at Conrad Fort Lauderdale Beach on August 15 and Midsummer Night Dream at W Fort Lauderdale on August 17th.

Absolut’s summer celebration doesn’t stop at these events. The vodka brand collaborated with The Westin Fort Lauderdale Beach to introduce a spa menu featuring flavors found in the fresh new vodkas recently launched. “We became aware that Absolut was launching new vodka flavors in conjunction with the Midsommar holiday,” says Ashley Spurlock, Director of Heavenly Spa and Fitness at The Westin Fort Lauderdale Beach. “We wanted to bring these recipes to life on the treatment table.”

The new treatments include the Absolut Swedish Mule Pedicure, Strawberry Lemon Vodkatini Manicure, Strawberry Summer Sangria Body Cocktail, Midsommar Swedish Massage and the Apple Mango Tango Duo with a Green Apple Facial and Mango Massage. Each of these services coincides with a cocktail recipe and infuses summer-inspired flavors. The Summer Sangria Body Cocktail, for instance, includes a strawberry body scrub, coconut lime oil and a raspberry hydrating foot treatment – all components of the Strawberry Summer Sangria cocktail recipe developed by Absolut. To view the full menu and descriptions of each treatment offered, click here.

Guests at the Heavenly Spa can enjoy a complimentary spiked popsicle from POP LABS at the conclusion of their service as they unwind and relax in the spa facilities. They will also receive a take-home cocktail recipe book and a mini bottle of Absolut vodka.

Patrons of the spa can enjoy $5 valet parking for up to 5 hours, full access to the spa and fitness facilities including the Swiss Rain Shower and Eucalyptus Steam Room, access to the pool and on-site dining options at the Westin’s new Rum Bar, Waves Bar and Grill.

Whether you’re looking to celebrate with a night out or relax and unwind with a curated spa treatment, Absolut vodka’s Midsommar Splash has something for everyone. For more information and a full list of events, click here.

You May Also Like

Dolphin Mall in Miami to Open Entertainment Venue Featuring Dining and Hospitality Options

Taubman Realty Group and Live! Hospitality & Entertainment partnered to create Vivo! Dolphin Mall, which will feature 62,000 square feet of dining and entertainment space with an expansive 30,000-square-foot al fresco plaza set to debut this summer. Vivo! will provide a destination for premium entertainment, food, drinks and first-class hospitality in Miami.  “It’s been incredible

Las Olas Wine & Food Festival Returns for 27th Anniversary

The Las Olas Wine and Food Festival (LOWFF) will celebrate its 27th anniversary on Friday, April 21. As one of Fort Lauderdale’s most extensive wine and food festivals, the event will transform Las Olas Boulevard and offer guests the opportunity to sip, sample and enjoy dishes from 40 of South Florida’s finest restaurants and more

Vinya Wine to Celebrate National No Phone Day With Miami’s Top Restaurants

Wanting restaurant guests to enjoy their meal and camaraderie with friends and family, Vinya Wine is spearheading an initiative to encourage patrons to enjoy a sip of wine with friends or family on National No Phone Day. Organized by Allegra Angelo, Vinya Wine partner and sommelier, Tuesday, April 18 has been declared No Phone Day,

W Hotel on Fort Lauderdale Beach to Host Post Tortuga Party

The Tortuga Music Festival on Fort Lauderdale Beach will bring thousands of concertgoers to the area for a weekend of live musical entertainment. The popular event is celebrating its 10th anniversary this year with headliners Eric Church (Friday), Shania Twain (Saturday) and Kenny Chesney (Sunday), each performing for more than 25,000 fans. However, the party

Other Posts

Sunfest Releases Music Lineup and Ticket Deals for 40th Anniversary 

The waterfront festival will begin on May 3.

Flamingo Flea Commemorates Fifth Anniversary With Series of Celebrations

The weekly Sunday event features live music, brunch, craft beer, and local artists.

Savor Soflo Culinary Experience Returns to Hollywood Beach in April

The event showcases South Florida’s dynamic hospitality and cuisine scene.

Feeding South Florida Hosts Annual Outrun Hunger 5K 

The fundraiser will take place at Charnow Beachfront Park in Hollywood on April 6.