Don’t Skip the Staging


Global Real Estate Advisor

ONE Sotheby’s International Realty

[email protected]


We buy homes based on emotion, buyers want to see a home they can imagine a great life in, a home they fall in love with at first sight. Staging is a way to create that vision for potential buyers. You wouldn’t sell anything else without good marketing, so why skip this step when selling your home?

What You Gain. Simply put, staging is marketing your home, not personally decorating but using professionals to create an impressive display that inspires dreams and desires. Staging your home typically costs around 1% to 2% of your total home value, and the cost is well worth it, improving the value and appeal of your home, sell. Plus, the cost can be tax deductible. Staged homes sell faster, and for more, allowing you to gain back on an investment or move into your new home

Beat the Competition. Competing is key, and you can bet that other homes on the market near you will be spending the time and money to stage their homes. Sellers who skip the staging can see their home sitting on the market longer, as buyers gravitate towards the dressed-up competition.

The Benefits of Virtual Staging. In the digital age, virtual staging through can also be a great, low-cost way to increase the value and appeal of your home online. Change everything from wall colors to furniture without physically moving a thing. The vast majority of homebuyers use online listings as their main way to browse and gather information during their home search. In this crucial first step, it is important for your home to stand out and shine amongst the competition. Creating great photos of your home and utilizing digital staging can be a great way to get attention and interest in your home.

In today’s market, you can’t afford not to stage your home. Sellers see the investment comeback tenfold, with staged homes selling faster and for more. Talk to your realtor to find an experienced professional and get started on staging to get your property sold.

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