Business as Unusual: Invictus Barbershop

Lifestyle continues to reach out to businesspeople all over South Florida to ask three questions: How did COVID-19 and the shutdown impact your business; how did you position the business for success amid reopening; how will experiencing this unprecedented pandemic change the way you conduct business moving forward? Today, we check in with Tico, owner of Invictus Barbershop. Editor’s note: This interview was conducted prior to Phase 1 reopening for Broward County.

Invictus BarbershopBackstory: The men’s barbershop offers waxes, cuts, shaves and coloring services in a laid-back environment where customers play pool and video games, and drink beer at the shop’s bar.

The impact: Invictus Barbershop has been closed since March 21, and we are not sure when we will be allowed to reopen. We serve about 1,500 clients per month, and the shutdown is impacting negatively all the small businesses in the U.S., including ours.

In the interim: We decided not to serve clients at their home because we would expose our staff and them to contamination. We are complying with the social isolation proposed by the government to help stop the spread. Another reason we are not offering house calls is that Invictus offers an experience like no other—it’s not just a haircut—and we wouldn’t be able to provide the quality customers are used to receiving from us at their home. We prepared a plan for the reopening so we can minimize contamination: staff will wear gloves, masks and face shields when performing hot towel shaves. Capes will be disposable, and chairs will have special covers [we] sanitize after each client. [We will] increase the frequency of cleaning and sanitization during the day, [and use] alternative payment methods such as Apple Pay. We always worked by appointment, which reduces the number of people inside. We will ask customers to wear masks and wait in their cars until their barber is ready. We also have a contract with a company that offers sanitization against viruses, bacteria and other pathogens, including the coronavirus, and they will sanitize our shop weekly.

The future: This pandemic opened our eyes to new business opportunities we have not considered before. Consumers’ behaviors and needs will be different from now on, and we are preparing our company for that change. As a modern barbershop, we have been working on implementing innovative ideas that maybe would not be so well-accepted if it weren’t for the coronavirus, such as prepaid appointments, self-check in and self-check out. … Social distance will be the most difficult change to deal with because our clients are like family to us. We have a deep relationship with them and it’s hard not to hug or shake hands, but we will find other ways to show love and appreciation.

Giving back: Invictus is partnering with Changing Lives, an organization that takes care of the homeless in Boca Raton. We have been working as volunteers, providing food, baths, clothes and helping them in anything else they need during this difficult time. When Invictus reopens, we will accept donations of clothes, shoes and hygiene kits for Changing Lives.

You May Also Like
Vinya Wine to Celebrate National No Phone Day With Miami’s Top Restaurants

Wanting restaurant guests to enjoy their meal and camaraderie with friends and family, Vinya Wine is spearheading an initiative to encourage patrons to enjoy a sip of wine with friends or family on National No Phone Day. Organized by Allegra Angelo, Vinya Wine partner and sommelier, Tuesday, April 18 has been declared No Phone Day,

Read More
W Hotel on Fort Lauderdale Beach to Host Post Tortuga Party

The Tortuga Music Festival on Fort Lauderdale Beach will bring thousands of concertgoers to the area for a weekend of live musical entertainment. The popular event is celebrating its 10th anniversary this year with headliners Eric Church (Friday), Shania Twain (Saturday) and Kenny Chesney (Sunday), each performing for more than 25,000 fans. However, the party

Read More
Paws Enchanted Masquerade Ball to Benefit the Humane Society of Broward County

The annual PAWS Gala benefiting the Humane Society of Broward County occurs at 6:30 p.m. on Saturday, April 22, at the Marriott Harbor Beach Resort & Spa in Fort Lauderdale. This year’s theme is the “Enchanted Masquerade Ball,” presented by Spirit Airlines. Chairwomen Alyse Lemstrom and Sheryl Maher and their committee have organized the event with proceeds

Read More
Dan Marino Foundation Celebrates Autism Acceptance and Awareness Month

The Dan Marino Foundation in Fort Lauderdale will celebrate the autism community with various initiatives and events during Autism Acceptance & Awareness Month throughout April. The nonprofit organization is dedicated to improving the lives of children, teens, and adults with autism. When Dan and Claire Marino created the nonprofit in 1992, the prevalence of autism

Read More
Other Posts
Visit Lauderdale Celebrates Broward’s Cultural Diversity

Did you know Broward County is home to a rich, vibrant tapestry of cultures, with people from more than 170 countries speaking 147 languages living here? This dynamic array of diversity is not only prevalent in every corridor of the county — it’s proudly celebrated in the attractions, festivals, and food the destination offers. And

Read More
Jack & Jill Center to Host Team Pouncey Bowl for Change Fundraiser

Jack & Jill Center’s Young Professionals Network will host its annual charity bowling tournament from 1:30 p.m. to 3:30 p.m. on Saturday, April 15, at Manor Lanes in Fort Lauderdale. The Team Pouncey Bowl for Change community event will feature a day of bowling, a live DJ, arcade games, a raffle, a full bar and

Read More
Gutenburg Burger Opens at Time Out Market Miami

Gutenburg Burger, a German-American burger concept, recently debuted at Time Out Market Miami, home to chef-inspired events, arts and culture, and live entertainment. Chef Jorge Kauam launched the eatery to honor Germany’s history of high-quality beef and highlight the hamburger’s proclaimed roots in his new menu.  “Our buns are a mix of a brioche and potato

Read More
Gulfstream Park Village’s Free Cone Day Returns Next Month

Gulfstream Park Village’s popular Free Cone Day will return on Wednesday, May 17 at Häagen-Dazs. From 5 p.m. to 8 p.m., guests are invited to enjoy one free mini cone or cup with the ice cream flavor of their choice. Additionally, Gulfstream Park Village Center will transform into a family-friendly village carnival with free entertainment

Read More