CITY Furniture to Sponsor the 2022 Broward Heart Walk
The South Florida-based furniture retailer pledges to raise $500,000
CITY Furniture will be the “Healthy at Home” Title Sponsor of the 2022 Broward Heart Walk as part of the company’s ongoing multi-year partnership with the American Heart Association (AHA). The family-owned American furniture and mattress retailer pledged to raise $500,000 for the AHA through CITY’s 5% Giving Pledge. Led by Andrew Koenig, CEO of CITY and Chair of the 2022 Broward Heart Walk, the company encourages everyone to live healthy and love longer by making healthy choices such as eating well, exercising, and knowing their blood pressure numbers.
“CITY’s commitment to the fight against heart disease is part of our company’s DNA,” Koenig says. “Over the years, CITY’s fundraising programs initiatives have mobilized people, allowing our customers and associates to get involved and make the biggest impact possible against heart disease, and while increasing awareness about heart-healthy living. Together with the American Heart Association, our combined army of passionate Heart Walk participants and CITY advocates, customers and associates will be united in the fight against heart disease, impacting more lives and having a positive influence in the community.”
As part of its multi-year sponsorship of the AHA, CITY invites its associates and customers to join the CITY Cares AHA Team to raise critical funds and awareness for heart health. In support of this effort, CITY asks customers to “Test Rest” a mattress in any one of its showrooms and for each “test” taken from now through the end of March, CITY will donate $25 to AHA plus reward customers with a $25 gift card.
In addition to CITY’s “Test Rest” initiative, the company will raise awareness of and encourage participation in the AHA Broward Heart Walk. Joined by former Miami Heat great Alonzo Mourning, CITY will host a “Rally Day” campaign across all their showrooms, on social media and through their internal associate communications to promote the Broward Heart Walk with the goal to register over 1,000 walkers.
“We are beyond grateful for this generous investment in our work and in our community,” Marisol Sierra says, Vice President of Development of the American Heart Association Greater Miami/Fort Lauderdale market. CITY Furniture’s ongoing commitment for a world of longer, healthier lives comes at a critical time. Since the onset of the COVID-19 pandemic, deaths from heart disease and stroke have risen significantly. With Andrew’s leadership, we hope to create a greater awareness of our country’s number one health threat, heart disease, and motivate South Florida to take steps toward a healthier lifestyle.”
CITY, an industry leader in corporate social responsibility, green transportation and innovation, has committed to increasing physical and mental health in the community, combating burnout and promoting community engagement through their involvement in all the AHA’s core campaigns. The Heart Walk is the AHA’s premiere event for raising funds to combat heart disease and stroke, the No. 1 and No. 5 killers, respectively, of American men and women.
Celebrating nearly 100 years of saving lives nationwide, the AHA and its Broward Heart Walk unite communities to honor those touched by heart disease and raise awareness and funds for a world without heart disease. The AHA’s national Heart Walk initiative, with more than a million walkers in over 300 locations, celebrates heart and stroke survivors, raises life-saving funds toward research, advocacy, and CPR training and encourages physical activity. CITY’s partnership and Koenig’s involvement in the Broward Heart Walk to honor their founder, Kevin Koenig, who lost his life to heart disease and benefits the local community through awareness around blood pressure education.
Register to join the walk on Sunday, March 13 at Heart.org/goto/TeamCITYCares