fbpx

Hairclub Commissions NFT of Salsa Queen Celia Cruz’s Wig for Hispanic Heritage Month

To honor Hispanic Heritage Month while raising proceeds for charity, HairClub and the Celia Cruz Foundation formed a partnership to pay tribute to “La Reina de la Salsa” (The Queen of Salsa) Celia Cruz. HairClub president and CEO Mike Nassar unveiled the commission of a commemorative certified replica paired with an NFT design of Cruz’s wig to be auctioned in New York during the week of her birthday on Oct. 21. Through the Celia Cruz Foundation, HairClub donated $40,000 to be used towards music and cultural programs. 

“I am thrilled to partner with the Celia Cruz Foundation, representing such an iconic figure in the music world to support the Hispanic causes they serve, especially as the first brand to partner with Celia’s NFT as part of our award-winning ‘El Poder del Cabello’ campaign,” Nassar says. “As the leading provider of hair loss solutions in the United States, we are determined to expand and strengthen our commitment to minority markets.”

Nassar cites Cruz’s cultural legacy and iconic sense of style as the motivation behind HairClub’s mission of empathy and empowerment. 

“We at HairClub are committed to creating an emotional connection while providing life-changing hair solutions and services that help our members like who they see in the mirror,” he says. “This is about so much more than selling products – like ‘El Poder del Cabello’ our message is about lifestyle and choices, being authentic and transparent.”

Beneficiaries from proceeds of the NFT auction include Florida State University and the Celia Cruz School of Music in the Bronx, New York, coinciding with an event in Puerto Rico at the St. Claire Foundation and the announcement of the auction winner.

“This Phygital (Replica + NFT), commissioned as a result of HairClub’s sponsorship, will nurture Celia Cruz’s legacy through one of her most memorable accessories, her wigs – carried out by Archetype IO, a company dedicated to new technologies within the metaverse,” Omer Pardill says, Celia Cruz Foundation CEO and Founder. “During Hispanic Heritage Month, the virtual image will be available from September 12 to October 18 at an auction, which is open to everyone, with funds going to develop music, art, and communication in Hispanic communities.”

For more information, visit www.hairclubweb.com/celiacruz or   https://celiacruz.com/celia-auction/ 

You May Also Like

Dolphin Mall in Miami to Open Entertainment Venue Featuring Dining and Hospitality Options

Taubman Realty Group and Live! Hospitality & Entertainment partnered to create Vivo! Dolphin Mall, which will feature 62,000 square feet of dining and entertainment space with an expansive 30,000-square-foot al fresco plaza set to debut this summer. Vivo! will provide a destination for premium entertainment, food, drinks and first-class hospitality in Miami.  “It’s been incredible

Las Olas Wine & Food Festival Returns for 27th Anniversary

The Las Olas Wine and Food Festival (LOWFF) will celebrate its 27th anniversary on Friday, April 21. As one of Fort Lauderdale’s most extensive wine and food festivals, the event will transform Las Olas Boulevard and offer guests the opportunity to sip, sample and enjoy dishes from 40 of South Florida’s finest restaurants and more

Vinya Wine to Celebrate National No Phone Day With Miami’s Top Restaurants

Wanting restaurant guests to enjoy their meal and camaraderie with friends and family, Vinya Wine is spearheading an initiative to encourage patrons to enjoy a sip of wine with friends or family on National No Phone Day. Organized by Allegra Angelo, Vinya Wine partner and sommelier, Tuesday, April 18 has been declared No Phone Day,

W Hotel on Fort Lauderdale Beach to Host Post Tortuga Party

The Tortuga Music Festival on Fort Lauderdale Beach will bring thousands of concertgoers to the area for a weekend of live musical entertainment. The popular event is celebrating its 10th anniversary this year with headliners Eric Church (Friday), Shania Twain (Saturday) and Kenny Chesney (Sunday), each performing for more than 25,000 fans. However, the party

Other Posts

New Restaurants and Additions Wanted for Hallandale Beach Event Series

The lineup is part of the South Beach Wine & Food Festival, which has raised over $37 million for the Chaplin School of Hospitality & Tourism Management at FIU.

Barbie-Themed Homeware and Merchandise Pop-up Event Coming to Cityplace Doral

It will allow fans to glimpse the iconic doll’s world in a unique and exciting way.

Inaugural Reserve Cup Coming to Miami

Reserve Padel CEO Wayne Boich and Miami Heat Superstar Jimmy Butler are hosting the event.