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IT’SUGAR donates $500,000 to Make-A-Wish Organization

IT’SUGAR recently donated over $500,000 to Make-A-Wish Foundation to help the nonprofit organization continue providing life-changing wishes for children with critical illnesses. With 100 locations in North America, IT’SUGAR is one of the largest specialty candy retailers. Its Charity Lollipop Program donates a portion of the proceeds from sales of its exclusive star-shaped rainbow lollipops to Make-A-Wish. The Make-A-Wish leadership team visited IT’SUGAR’s corporate headquarters for a check presentation event to celebrate the significant donation. 

“We are so thankful to be able to donate this generous gift to such a meaningful organization,” says Jeff Rubin, Founder & CEO of IT’SUGAR. “Make-A-Wish is a cause close to our hearts, deeply aligned with our mission of providing an escape from everyday life, and we are looking forward to expanding on our partnership into the future.”

IT’SUGAR began selling its rainbow star-shaped lollipops, benefiting Make-A-Wish, in all of its locations in August 2019. It plans to continue its partnership with the nonprofit organization to reach a $1 million donation mark in early 2022. The program is part of IT’SUGAR’s Charity Pop Program, which has raised more than $1.5 million for nonprofit organizations nationally since its inception in 2013. Other charitable causes include Alex’s Lemonade Stand, The Pink Agenda and Lollipop Theater Network.

“IT’SUGAR has been an incredible Make-A-Wish partner, and we’re extremely honored to receive such a generous donation,” says Richard K. Davis, president and CEO of Make-A-Wish America. “For every wish granted, three more are waiting, and their support ensures that more children with critical illnesses have their wish granted. A wish helps them build the physical and emotional strength needed to fight their illness—because wishes are an important part of the healing process.”

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