Liquido Assets

The Olympic Games weren’t the only exciting thing to come out of Brazil this year. Entrepreneur Renata Facchini has introduced Liquido to South Florida, with a boutique at 1937 Harrison St. in Hollywood (754.263.2546). It’s the first U.S. outpost for the highly sought-after active-wear designer.

Liquido began in 2001 in Sao Paulo and quickly generated buzz in the fashion world. In 2009, having developed a passion for yoga, Facchini discovered Liquido’s soft, lightweight, high-stretch and vibrant pieces. She decided to invest in the company, and it soon gained an even larger cult following.

“I was searching for something that could handle the sweat and range of motion required in yoga,” says Facchini, who also is a yoga instructor. “Everything I tried was either too restrictive, lost its shape or was just ugly. When I tried Liquido pants, I knew I had found the perfect solution.”

Floral-Dreams-Bikini

Liquido’s colorful pieces continue to grow in popularity, gracing the bodies of Brazil’s most fashionable yogis, runners and more—which is why Facchini thought it was time to enter the U.S. market. “We bring the vibrant colors and soul of Brazilian fashion, combined with premium quality, at affordable prices,” she says.

As for the decision of where to launch, Facchini says South Florida was a no-brainer. “The name Liquido is derived from water, which is essential to life, so this area felt like a natural fit,” she says. “Hollywood [specifically] appealed to us because of the strong influence of arts and culture, as well as the strong yoga community.”

Liquido’s boutique approach sits well with customers who gravitate to the Young Circle area. The store carries limited-edition print leggings, which have been known to sell out as soon as a new pattern is released, as well as Liquido’s performance wear, swimsuit collection and a selection of mala bead necklaces. Even better for South Florida, all leggings and swimwear pieces offer 50-plus UVA/UVB protection and are quick-drying. Visit liquidoactive.com for information.

Have Your Day On Court

Thanks to the Boca Raton Resort & Club, tennis aficionados have an opportunity Dec. 2–4 to trade two-handed backhands with a legend who has won more men’s singles titles (109, including eight majors) than any other player.

Jimmy Connors in front of the Boca Raton Resort & Club.

Jimmy Connors in front of the Boca Raton Resort & Club.

The Jimmy Connors Tennis Fantasy Experience features expert instruction and court time with Connors, as well as social events with the five-time U.S. Open singles champion. The three-day weekend, which runs $5,495 per person, also includes an all-access pass to the resort’s tennis facilities (with 18 clay courts), all meals, in-town transportation and two nights’ accommodations.
Only 30 spots are available. Visit jimmyconnorsexperience.com for information.

No Comments

Post A Comment