Louis Vuitton brings fashionable whimsy to Miami Design District

One of the world’s most recognizable fashion houses is inviting Miami to experience its latest collection in a unique way.

Starting Dec. 4, Louis Vuitton’s spring-summer 2021 men’s collection debuts not on in a Miami runway but in a multi-faceted installation, part of a temporary residency in Miami Design District’s Jungle Plaza. The collection is featured within The Adventures of Zoooom with friends, characters conceptualized by men’s artistic director Virgil Abloh.

The characters first appeared at the 2020 Digital Fashion Week in Paris, delighting viewers with their joyfully animated escapades throughout the city. After the show, the characters climbed aboard shipping containers headed East via the Seine. They’ve already made their mark in Tokyo as gigantic balloons and will travel the world, celebrating the house’s spirit of travel.

Miami is the characters’ first stop in North America. As part of the installation, the public will navigate an engaging outdoor environment featuring the Zoooom with friends’ larger-than-life balloon figures positioned amongst their bespoke shipping containers, alongside delightfully irreverent sculptures including an enormous pair of Louis Vuitton sunglasses.

Louis Vuitton Men’s temporary residency will also feature a custom augmented reality experience. Quick Response codes displayed on the containers will activate via Snapchat, allowing guests to interact with the characters’ animated incarnations, while generating their own unique and sharable content. Timed entrance reservations can be made onsite via QR stations throughout the Design District.

Besides previewing the men’s collection, guests will also view pieces from the fall-winter 2020 men’s collection; Louis Vuitton LV2, a collaboration with Japanese designer Nigo; LVxNBA, the House’s first menswear capsule collection with the National Basketball Association; and the second LV2054 capsule collection, a performance-inspired technical line making its international debut.

The men’s collection is founded in four methods of upcycling: new looks made from recycled material, looks repeated from the fall-winter 2o2o collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas. These principles set the premise for the evolution of the collection. The temporary residency will offer clients the opportunity to pre-order the designs in advance of the launch in Louis Vuitton stores worldwide.

After its stint in Miami, the installation will stop at Atlanta, Log Angeles, Las Vegas and Mexico City.

The residency will be open through Jan. 25 and is open 1-8 p.m. by appointment. Miami Design District is located at 140 NE 39th St., Miami.

You May Also Like

Sunnyside Medical Cannabis Dispensary Unveils New Good News Offerings in Celebration of Pride Month

Sunnyside allows patients to browse, uncover, and buy a wide range of high-quality medical cannabis products.

PEBB Enterprises Finalizes Several New Leases at Delray Landing

Retro Fitness and Crown Wine are among the new retailers leasing space at the Sprouts-anchored center.

CityPlace Doral Welcomes Two Fitness Retailers to Center

CityPlace Doral’s other health and wellness offerings include 4Ever Young, Venetian Nail Spa, Semper Laser, Tipsy Salon Bar, WIN Fitness Wear and ManCave for Men.

All That Glitters, Part 3

Add some sparkle to your holiday wish list with bedazzling pieces from South Florida’s premier purveyors of luxury jewelry.

Other Posts

All That Glitters, Part 2

By the Lifestyle creative team (main photo: Messika Lucky Move 18-karat rose-gold pendant necklace with moving diamonds encircling a black onyx disc; retail price $5,890) Weston Jewelers  Where: Weston Jewelers Town Center (1728 Main St., Weston); Seminole Hard Rock Hotel & Casino (1 Seminole Way, Hollywood) Did you know? For two decades, founders Ed and Tracey Dikes

All That Glitters, Part 1

By the Lifestyle creative team (main photo: Vintage sapphire and diamond bracelet (totaling 37 carats); certified-Kashmir sapphire and diamond ring) Daoud’s Fine Jewelry  Where: 2473 E. Sunrise Blvd., Fort Lauderdale Did you know? A family business that originated in Atlantic City in 1895 lives on in South Florida thanks to Patrick Daoud (a fourth-generation Daoud) and his team

What’s in a Name?

Though barely out of high school, Elan Savir believed he had something to prove to his family and friends: The native of Israel, who was raised mostly in New York and South Florida, could and would find success in Miami. And he would do it with a sense of style. “When I was 18, I

Bolster Your Backyard

Just because we’re out and about again doesn’t mean that people have stopping thinking about their living spaces. The renovation trend that exploded during the pandemic shows no signs of slowing down, as homeowners continue to reimagine rooms and areas where they spend the most time. For many, that means sprucing up patios, pool decks,