Louis Vuitton brings fashionable whimsy to Miami Design District
One of the world’s most recognizable fashion houses is inviting Miami to experience its latest collection in a unique way.
Starting Dec. 4, Louis Vuitton’s spring-summer 2021 men’s collection debuts not on in a Miami runway but in a multi-faceted installation, part of a temporary residency in Miami Design District’s Jungle Plaza. The collection is featured within The Adventures of Zoooom with friends, characters conceptualized by men’s artistic director Virgil Abloh.
The characters first appeared at the 2020 Digital Fashion Week in Paris, delighting viewers with their joyfully animated escapades throughout the city. After the show, the characters climbed aboard shipping containers headed East via the Seine. They’ve already made their mark in Tokyo as gigantic balloons and will travel the world, celebrating the house’s spirit of travel.
Miami is the characters’ first stop in North America. As part of the installation, the public will navigate an engaging outdoor environment featuring the Zoooom with friends’ larger-than-life balloon figures positioned amongst their bespoke shipping containers, alongside delightfully irreverent sculptures including an enormous pair of Louis Vuitton sunglasses.
Louis Vuitton Men’s temporary residency will also feature a custom augmented reality experience. Quick Response codes displayed on the containers will activate via Snapchat, allowing guests to interact with the characters’ animated incarnations, while generating their own unique and sharable content. Timed entrance reservations can be made onsite via QR stations throughout the Design District.
Besides previewing the men’s collection, guests will also view pieces from the fall-winter 2020 men’s collection; Louis Vuitton LV2, a collaboration with Japanese designer Nigo; LVxNBA, the House’s first menswear capsule collection with the National Basketball Association; and the second LV2054 capsule collection, a performance-inspired technical line making its international debut.
The men’s collection is founded in four methods of upcycling: new looks made from recycled material, looks repeated from the fall-winter 2o2o collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas. These principles set the premise for the evolution of the collection. The temporary residency will offer clients the opportunity to pre-order the designs in advance of the launch in Louis Vuitton stores worldwide.
After its stint in Miami, the installation will stop at Atlanta, Log Angeles, Las Vegas and Mexico City.
The residency will be open through Jan. 25 and is open 1-8 p.m. by appointment. Miami Design District is located at 140 NE 39th St., Miami.