Pura Vida Miami Beach

Pura Vida opens Miami Beach location

A new location for the local chain features healthy and filling choices

Pura Vida doesn’t mess around when it comes to serving healthy food for South Florida. Just look at their name, which is Spanish for “pure life.”

And now they’re increasing their green footprint in South Florida with a new location in South Beach, which opened a few days ago and joins Pura Vida locations in the Design District, the University of Miami and Edgewater.

The new location, at 959 West Ave., Suite 10, encompasses 4,000 square feet of indoor and outdoor space where customers can try new items such as Pumpkin Spice Latte; Blue Majik Smoothie Bowl (pictured) made from blue algae, rich in iron, potassium, magnesium, and antioxidants, that is blended with organic fruit and topped with homemade gluten-free granola and coconut; and gluten-free flourless Chocolate Cake and Lemon Polenta. There’s also dog bakery items, wellness shots and a new catering menu featuring mini bowls.

Pura Vida’s menu offers nourishing and refreshing items inspired by the travels of its founders: husband-and-wife team, Omer and Jennifer Horev. Some menu highlights include Pura Vida’s famous Acai Bowls, which features raw organic Brazilian acai, topped with vegan gluten-free granola and accompanied by a variety of refreshing fruits and toppings. Other popular gluten-free dishes are the Mango Salmon, Spicy Tuna and Vegan Lentil Bowls. A few of the cafe’s highly-coveted All-Day Breakfast items include Avocado Smash, Perfect Egg Sandwich and Overnight Oats.

“We are thrilled to continue expanding the Pura Vida brand, with the opening of our new West Avenue location,” says Chief Brand Officer Jennifer Horev. “Our goal at Pura Vida is to provide a place for people to enjoy simple, yet delicious meals using quality ingredients that you can find in our own kitchen at home. Hopefully making a lasting and positive impact on the community, while contributing to the South Florida economy by creating jobs.”

Up next: more locations at Aventura, Bay Harbour, Las Olas and West Palm Beach.

Delivery and pick-up is available through the Pura Vida Miami app. Click here for more.

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