South Florida realtors discuss myths and give advice

Christine Stiphany

Certified Residential Specialist

Berkshire Hathaway HomeServices/EWM Realty

Her back story: Stiphany was working in the loan department at The Bank of Coral Gables when she received an unsolicited piece of advice from a customer named Ron Shuffield. He had opened a real estate firm and suggested that Stiphany earn her license. “After having two girls, I took Ron’s advice; in 1997, I joined EWM’s office in Coral Gables,” Stiphany says. “I couldn’t have asked for a better mentor.” Her career with EWM has spanned 22 years (and a branding change). Though continuing education never ends in residential real estate, Stiphany often finds that she relies more on the practical knowledge, negotiating talent and contacts she’s developed. “The [skills and insights] I’ve gained from the sales I’ve closed is often the difference,” she says. “There’s no substitute for experience.”

Trend watch: “Buyers still like the open-floor concept with a contemporary design, high ceilings and ample closet space. Communities located within walking distance of business districts, restaurants, shopping and workplaces also are highly sought after, particularly by millennials. The real estate market in South Florida is hot—and getting hotter. SALT ‘refugees’ (those tired of paying state and local taxes they can no longer deduct from federal income tax) are moving here from other parts of the country and driving up prices.”

Sale of a lifetime: “Years ago, I showed a client a few condos on the water with boat docks; she was looking to buy for her son. She purchased one in Coral Gables for $300,000 and paid cash. The buyer’s daughter, who worked at a mortgage company, came with her boss to preview the condos. During the process, we became good friends, and I started assisting them with their own real estate transactions. Over the next few years, I helped these folks sell over $10 million in real estate.”

Words of wisdom: “Selling and purchasing a residence is often a very personal, and occasionally emotional, experience. I tell my clients that, as much as possible, it’s important for them to look at the transaction as strictly business. Buyers are looking at a house that you’ve poured your heart and soul into—and they’re seeing all the things they want to change. The challenge is to find the middle ground; I try to tailor my advice accordingly.”

 

Rick RappRick Rapp

Broker/Owner

Travers Miran Realty

His back story: Originally intent on pursuing a degree in child psychology, Rapp’s career path detoured to Fort Lauderdale after taking a few years to enjoy the life of a “ski bum” in Colorado and Oregon. After a stint running a bar in Pompano Beach, he ultimately earned his real estate license and later opened his own brokerage (now Travers Miran Realty). What started as a one-man operation now encompasses an office with a full renovation studio in Parkland and 50 agents. His company motto is “Real Estate Done Right,” which means putting the clients’ goals before his team’s commissions. “I base all of my work on a level of trust, honesty and dependability—without those, what’s the point?” Rapp says. “Many of my clients have become lifelong friends; to me, that’s worth much more than a commission.”

Trend watch: “Wood grains and dark kitchens are being replaced at a rapid pace; sellers with these kitchens are having a tough time selling. Whites and greys are the ‘in’ colors right now; tall kitchen cabinets and countertops made of onyx or quartz also are big. The community pool has changed dramatically as well; new communities are smart to offer family-friendly environments with splash pools, water spouts and play areas for children.”

Myth busting: “ ‘Seller’s market’ and ‘buyer’s market’ are terms used too often in this industry. Homes are not stocks; they are inherently their own unique parcel. The market may have trends, but when buying or selling it’s important to focus on the property of interest—and negotiate properly based on the facts and data that the specific property offers. Know the entire story before you react based on what you may consider ‘market conditions.’ ”

Words of wisdom: “Without a firm understanding of each particular aspect of a sale, you can and probably will do yourself a disservice on either the ‘buy’ or ‘sell’ side. Emotions come into play often, as is expected—but those who act on emotion alone generally are the ones holding the bag at the end of the day, wishing they had been more prudent. Work with an agent who not only understands each aspect of a real estate purchase or sale, but who truly has your back throughout the process.”

 

Evan GoldmanEvan Goldman

Realtor/Associate, Goldman Residential Group

Re/Max Advance Realty

His back story: The University of Virginia graduate earned his degree in foreign affairs and Spanish. After working in the nonprofit sector, as well as for larger for-profit companies, Goldman decided to pursue real estate. Fortunately, he couldn’t have found a better mentor. “The main reason I got into the business and came back to Miami was to team up with my mother and business partner, Hazel Goldman,” Evan says of Pinecrest-based Goldman Residential Group. “She’s a real pioneer of residential real estate in South Florida. My mom taught me almost everything I know about this business, including what it takes to succeed at the highest level.”

Trend watch: “Mediterranean-style homes are on the decline, while glass and all-white classic or contemporary design is more desirable. The more updated and fully finished a house is, the faster it’s selling—and the more money it’s fetching. Coconut Grove remains very hot, and Pinecrest and Palmetto Bay are still ideal places for families who want the best local public schools for their children.”

Myth busting: “People tend to think it’s easy to start a career in real estate. But it takes incredible commitment, drive, and understanding of people and the local market. Plus, much of the work is driven by clients’ schedules, and their wants and needs. It takes a long time to cultivate a loyal referral network of people who trust you and your expertise. It definitely does not happen overnight.”

Sale of a lifetime: “My favorite transaction was definitely when I sold Dwyane Wade’s house in north Pinecrest. I’ve always been a huge Miami Heat fan—and, of course, a huge D-Wade fan. … The transaction was challenging, mainly because this was in 2009-2010, after the market had fully crashed. But we did an excellent job for Dwyane and his family. I finally got to meet him to sign the contract; he couldn’t have been nicer or more appreciative of our work and care of his situation.”

 

 

Photography by James Woodley

Shot on location at Auberge Beach Residences & Spa, Fort Lauderdale

Creative direction: Melanie Smit

Art Direction: Evelyn Suarez

Editorial coordinator: Kevin Kaminski

Special thanks to: Tim Arnold (general manager) and Robert Wheeler (lifestyle team manager)

and the rest of the team at Auberge; and Leia Bosco with Susan Penrod PR

 

About Auberge Beach Residence & Spa

The only new construction directly on the sand in Fort Lauderdale Beach has changed the residential landscape in more ways than one. The record-breaking property with 171 oceanfront residences—developed by The Related Group, Fortune International Group and the Fairwinds Group in collaboration with Auberge Resort Collection—has total sales of more than $420 million and counting. At press time, only 14 residences remained in the South Tower; the North Tower has closed on its 57 homes. Residences range in size from 1,350 square feet to approximately 6,000 square feet of living space; prices start at $1.8 million and go to $9.8 million. The property’s five-star amenities include access to 10,000-square-foot Auberge Spa, oceanfront dining at Dune, cigar lounge, screening room, golf simulator room, beach/poolside butlers, juice bar and barbecue cabana on the pool deck, 24-hour valet and security, and more. Visit aubergebeach.com or check out the sales office at 2200 N. Ocean Blvd. (with models designed by Steven G Interiors) for additional information.

You May Also Like

Leave a Reply

Introducing Charitable

Each year, Broward’s most committed philanthropists shape the region in ways that rarely make headlines. Charitable brings their work into focus. Published annually by Lifestyle Media Group, it is the county’s only guide to the nonprofits defining local philanthropy and the people whose generosity sustains them. Inside, readers find Broward’s impressive calendar directory of nonprofit organizations, from the established institutions anchoring

Read More
FIFA Fever is Taking Over South Florida

Here are the best events and activations happening around town  This summer, South Florida takes its place among the elite host destinations for the FIFA World Cup 26™, welcoming seven matches at Hard Rock Stadium in Miami Gardens, including knockout rounds and the coveted third-place playoff. The games run from June through July, with nearly one million

Read More
Aerial view of a brightly lit stadium in South Florida surrounded by parking lots at dusk, with a cityscape and colorful sunset sky in the background, capturing the excitement of FIFA Fever in the air. Lifestyle
W Hotel Fort Lauderdale Hosts Stitch Lab Pop-Ups

Freshen up your summer look at the Stitch Lab Fort LauderdalePop-Up at the W Fort Lauderdale Hotel. From Thursday, May 14, through Saturday, May 16, enjoy this unique three-day shopping experience, set against the stunning backdrop of Fort Lauderdale beach. Stitch Lab offers a curated edit designed for the season ahead, offering guests a timely

Read More
Two women smiling and testing beauty products at a Stitch Lab cosmetics display, with mirrors, powder compacts, and pink tubes on a pink counter decorated with orange roses. Lifestyle
The Opus at 701 Wins City Approval

This boutique 54-residence development will focus on wellness and style The Opus at 701, a boutique, luxury waterfront residential development along Fort Lauderdale’s prestigious Bayshore Drive corridor, has been approved by the City Commission, advancing a next-generation residential concept centered on privacy, wellness, and long-term livability. The condominium is being developed by The Opus at

Read More
Modern luxury building entrance with curved architectural design at Opus, featuring tall glass doors, palm trees, landscaped gardens, parked cars, and a bright, sunny sky above. Lifestyle
Other Posts
Ember & Vine to Open in Coral Springs With a Global All-Day Menu

Ember & Vine, P Hospitality Management’s newest restaurant concept, opens Monday, July 27 with a menu of shareables and small plates. The restaurant, located at 5920 Coral Ridge Drive in Coral Springs, offers everything from a quick weekday breakfast or brunch with the family to post-work cocktails and decadent dinners. “The name Ember & Vine

Read More
A wooden platter from Ember & Vine showcases assorted fresh vegetables, a bowl of ceviche on ice, small toast slices, three dipping sauces, and two filled pastry shells—perfect for refined Hospitality Management experiences. Lifestyle
Behavioral Health Professionals Unite for the 11th Annual South Florida Behavioral Health Conference

United Way Broward’s Coalition on Behavioral Health & Drug Prevention, in partnership with the Broward Behavioral Health Coalition (BBHC) and the Florida Department of Children and Families (DCF), successfully hosted the 11th Annual South Florida Behavioral Health Conference: The Power of Prevention, held May 27-28, 2026, at The Diplomat Beach Resort in Hollywood. The two-day Conference brought

Read More
Five people stand smiling in front of a colorful backdrop featuring logos for United Way Broward, BBHC, and behavioral health organizations. Four women and one man are dressed in business casual attire. Lifestyle
When the World Cup Comes to Town, the Whole City Becomes the Stadium 

FIFA fever is taking over South Florida – here are the best events and activations happening around town  This summer, South Florida takes its place among the elite host destinations for the FIFA World Cup 26™, welcoming seven matches at Hard Rock Stadium in Miami Gardens, including knockout rounds and the coveted third-place playoff. The

Read More
Aerial view of a brightly lit World Cup stadium surrounded by packed parking lots at dusk, with city lights spreading under a colorful sunset sky and water visible in the distance. Lifestyle
Vote for Your Favorite Hero Dog

 American Humane Society, the country’s first national animal welfare organization,has opened nominations for its 16th Annual American Humane Hero Dog Awards. This nationwide search celebrates the most courageous and inspiring dogs from across the country. Past honorees have been ordinary dogs that do extraordinary things, including serving on the frontlines as working and military dogs, saving lives,

Read More
A black dog with a white snout and chest, wearing a police badge and harness, sits in front of an American flag backdrop—your favorite hero dog looking directly at the camera. Lifestyle