Swim Week of the Palm Beaches (SWPB) returns for its third annual celebration, September 25-27, 2026, at the Amrit Ocean Resort on Singer Island, bringing together fashion, wellness, beauty, and lifestyle for one of South Florida’s most anticipated emerging fashion events.
SWPB will transform the five-star oceanfront resort into a multi-day destination featuring three evenings of runway shows, immersive wellness programming, curated vendors, VIP experiences, networking opportunities, and luxury lifestyle activations.
“Swim Week of the Palm Beaches has continued to evolve every year, and our third year represents our biggest vision yet,” said Victor Concepcion, Co-Founder of SWPB. “We wanted to create an experience that goes beyond the runway by bringing fashion, wellness, hospitality, and the Palm Beach lifestyle together under one roof.”
“Amrit was built to be a home for wellness in every sense, so hosting Swim Week’s fashion and longevity programming under one roof feels like a natural extension of who we are,” said Shama Barot, Co-Founder of Amrit Ocean Resort & Residences. “We’re proud to bring our guests and community into this celebration of the Palm Beach lifestyle.”
The event also continues its commitment to supporting the local community and creating opportunities for brands, designers, and talent to gain exposure through a high-end platform in Palm Beach County.
Saturday, September 26 and Sunday, September 27 programming will feature Mark Becker’s NEWLIFE Expo, America’s longest-running longevity and wellness summit, introducing the future of human potential and conscious living for 36 years. The expo will bring together leading voices, experts, brands and innovators in longevity, wellness, personal development and conscious living for a weekend of education, inspiration and discovery.
The weekend will also feature wellness activations by Coffee & Vibes and Bounce & Beats, adding fitness, movement and interactive wellness experiences to the SWPB schedule. Amrit will also offer select wellness classes at a special rate of $20 per person, per class, along with a BOGO Day Pass for $175, valid all weekend.
This year’s programming will include 21 designers including Capristan, Whipped Cream Swimwear, and a special collaboration with Miss USA Official Sponsor Heat Swim.
Exclusive VIP experiences will provide an elevated setting for invited guests, designers, partners and special attendees before the evening runway programming. The weekend will also feature a special VIP Lounge hosted by NFL great Lorenzo Neal, with an appearance by MLB Hall of Fame baseball player Frank Thomas.
Beyond fashion and wellness, SWPB will support U.S. Olympic Diving through USA Diving, an organization dedicated to providing a safe environment for its members and the diving community while building the sport and developing athletes on the path toward Olympic success. The event will also support GenBlue, a nonprofit working to empower underserved communities with life-saving aquatic literacy.
For more information or to purchase tickets, click HERE. Amrit Ocean Resort is located at 3100 North Ocean Drive, Riviera Beach. For information, visit amritocean.com.
