This year will mark 60 years of business for Rick Case Automotive Group after being founded by the late local business and philanthropic icon Rick Case in Ohio in 1962. Since then, the company has become one of the nation’s most respected retail automotive brands, with 14 dealerships throughout South Florida and Atlanta.
While 2021 certainly presented numerous challenges, the year proved to be the most successful in the Rick Case Automotive Group’s history. Rick’s wife and partner of 40 years, Rita Case (pictured), became president and CEO and helped lead Rick Case Volkswagen in West Broward to become America’s largest volume new car dealership and set a new single-year sales record for the franchise. Similar successes were enjoyed by Rick Case’s Honda, Hyundai, Genesis, Kia, Maserati and Alfa Romeo South Florida dealerships, achieving national sales recognition as well as winning the brands’ most prestigious awards for customer satisfaction.
“Even with the ongoing pandemic and supply-chain issues that continued to plague the auto industry, we were able to set new volume sales records across most of our brands last year,” Case says. “These achievements are a direct result of the dedication of our team members—and especially, the loyal customer base we’ve built over the decades.”
Automotive News has also honored the Rick Case Automotive Group as the National All-Star Dealer. Rick Case dealerships are No. 1 for sales volume in the markets they serve, with some ranking as America’s largest dealers. The company’s national headquarters is located at 14500 W. Sunrise Blvd. in Sunrise.
As Rick Case launches its year-long 60th Anniversary Celebration in 2022, Rita Case emphasized that the Automotive Group will continue pushing forward to meet the demands of its customers.
“What we did last year is a solid foundation for what’s to come for Rick Case.” Case says. “Inventories are improving at all of our dealerships—a trend we expect to continue through the first part of the year. That, coupled with exciting, new traditional and EV (Electric Vehicle) introductions across all our brands, should make 2022 a great year for customers—and our organization, as well.”
