Cleveland Clinic Florida Launches ‘Share the Square’ Campaign

Cleveland Clinic Florida and the American Lung Association recently launched the ‘Share the Square’ campaign to generate greater lung cancer awareness and promote early cancer screenings. This unique partnership brings together a large healthcare organization and the American Lung Association to create greater awareness of local hospital resources. This campaign will utilize social media to share compelling stories from local Lung Force Heroes and medical professionals to educate and engage community members regarding this lifesaving initiative. 

“The ‘Share the Square’ campaign will be a cornerstone of the South Florida Lung Association’s annual Lung Force Turquoise Takeover campaign, which culminates in May and unites community members across the country to raise critical awareness of lung cancer, the nation’s leading cause of cancer-related deaths,” Dr. Frank Eidelman says, a Local Leadership Board Member for the American Lung Association of South Florida and Regional Institute Chair for Medical Specialties at Cleveland Clinic Florida. “We are so proud of this far-reaching initiative as it will provide the opportunity for outreach into those communities beyond our city’s main downtown areas that are in need of better access and greater awareness of healthcare resources.”

During Lung Force Turquoise Takeover, another campaign component will include Cleveland Clinic Florida supporting the Matching Gift Challenge, designed to inspire community members to raise $35,000 in South Florida toward a better future for all patients living with lung cancer and their loved ones. Every dollar raised for this campaign until June 30 will be matched 1:1 to $35,000 to benefit the American Lung Association’s mission to defeat lung cancer.

“Here in Florida, the lung cancer survival rate is just above the national average at 26.5% and we are 40th in the nation for lung cancer screening at 3.4%,” Dr. Eidelman says. “Lung cancer is the number one cancer treated at our hospitals, especially in Martin and Indian River counties. It is our hope that ‘Share the Square’ campaign will highlight the lifesaving impact of early lung cancer screenings while at the same time educate community members about the local resources available for those at high risk of getting lung cancer.”

For more information about the ‘Share the Square’ campaign and Cleveland Clinic Florida, please visit Turquoisetakeoverchallenge.org

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