fbpx

Kreps PR merges with BrandStar

What do you get when you combine the power of PR and the excitement of video production? A powerhouse.

Kreps PR & Marketing recently announced its merger with BrandStar.

Based in Pompano Beach, BrandStar creates award-winning television programs that air on FOX Business, Lifetime Television and Bloomberg, including audience favorites such as Designing Spaces and The Balancing Act, which have been on the air for 15 and 20 years, respectively. The company also entered a strategic joint-venture agreement with  Chicken Soup for the Soul Entertainment. The merger combines BrandStar’s expertise in production, marketing and content exchange with Kreps PR’s 30 years of public relations, marketing, event, crisis management and social media experience.

“Providing rich, cutting-edge content is an integral part of the DNA of today’s public relations firms,” said Kreps PR CEO Israel Kreps in a release, “but to have network television-quality production capabilities—and on top of that, the possibilities for syndication—is an enormous value-add to our clients. That makes us a ‘new’ type of agency.”

By joining forces, Coral Gables-based Kreps PR can offer services such as “strategic marketing, advertising, digital strategies, sales, and production” while BrandStar will now offer public relations services to its regional and national clients.

Added BrandStar founder and CEO Mark Alfieri, “Bringing a team with the capabilities and bandwidth of the Kreps organization into the BrandStar ecosystem provides us an additional value proposition that is simply unmatched in today’s environment. Our integrated services afford us a unique differential advantage, in that we can deliver integrated solutions across multiple platforms in an efficient, coordinated and cost-efficient manner.”

Pictured: Israel Kreps and Mark Alfieri at BrandStar’s main control room at its Pompano Beach studios.

You May Also Like

Dolphin Mall in Miami to Open Entertainment Venue Featuring Dining and Hospitality Options

Taubman Realty Group and Live! Hospitality & Entertainment partnered to create Vivo! Dolphin Mall, which will feature 62,000 square feet of dining and entertainment space with an expansive 30,000-square-foot al fresco plaza set to debut this summer. Vivo! will provide a destination for premium entertainment, food, drinks and first-class hospitality in Miami.  “It’s been incredible

Las Olas Wine & Food Festival Returns for 27th Anniversary

The Las Olas Wine and Food Festival (LOWFF) will celebrate its 27th anniversary on Friday, April 21. As one of Fort Lauderdale’s most extensive wine and food festivals, the event will transform Las Olas Boulevard and offer guests the opportunity to sip, sample and enjoy dishes from 40 of South Florida’s finest restaurants and more

Vinya Wine to Celebrate National No Phone Day With Miami’s Top Restaurants

Wanting restaurant guests to enjoy their meal and camaraderie with friends and family, Vinya Wine is spearheading an initiative to encourage patrons to enjoy a sip of wine with friends or family on National No Phone Day. Organized by Allegra Angelo, Vinya Wine partner and sommelier, Tuesday, April 18 has been declared No Phone Day,

W Hotel on Fort Lauderdale Beach to Host Post Tortuga Party

The Tortuga Music Festival on Fort Lauderdale Beach will bring thousands of concertgoers to the area for a weekend of live musical entertainment. The popular event is celebrating its 10th anniversary this year with headliners Eric Church (Friday), Shania Twain (Saturday) and Kenny Chesney (Sunday), each performing for more than 25,000 fans. However, the party

Other Posts

Barbie-Themed Homeware and Merchandise Pop-up Event Coming to Cityplace Doral

It will allow fans to glimpse the iconic doll’s world in a unique and exciting way.

Inaugural Reserve Cup Coming to Miami

Reserve Padel CEO Wayne Boich and Miami Heat Superstar Jimmy Butler are hosting the event.

22nd Annual Andy’s Family Pasta Dinner Returns in February Benefitting LifeNet4Families

The nonprofit serves as a pathway to stability for Broward County individuals struggling with hunger, homelessness, and poverty.