Teddy Morse

? When I was 15, I detailed cars for my dad at our Mazda store in Coconut Creek. I didn’t even get to clean the new cars coming off the truck; I had to detail cars that were coming out of the body shop that had overspray on them. I’m out there with a 40-pound buffer on the side of the vehicle, it’s August, and it’s 99 degrees.

? One day, my dad pulls up in this Corvette. He rolls down the window. “Hey, it’s lunchtime.” I put the buffer down and wiped the sweat from my face. He’s like, “No, no, no. You have cars to do. I’m going to lunch. I just wanted to know if you wanted me to pick up McDonald’s on my way back.”

? My dad had me work every job in the dealership as I was growing up. I can’t tell you how much that means to me now. From that experience, I understand what our employees do—and I care about what they do because I’ve worked the same jobs. What my dad did for me was invaluable.

? You can’t hold other people accountable unless you hold yourself accountable first.

? We have close to 1,000 employees, and you figure every person is responsible for maybe a spouse and a couple of children, so what is that—3,000 to 3,500 people who rely on our company doing well? That’s a sobering thought.

? If you take care of your employees, they will take care of you. By treating our employees with the utmost respect, they will take ownership of the business and take care of our customers.

? Your phone can only take you so far [in this day and age]. It can take your eyes far away, but it can’t take you. There is a difference between seeing things and experiencing things.

The Morse File

? Ed Morse Automotive Group—which includes five Cadillac dealerships—is one of the region’s largest private companies.

? Teddy’s grandfather, Ed, founded Morse Motors in 1946 as a rental car company.

? The company had $1.32 billion in sales for 2016, according to Automotive News, selling 11,238 vehicles.

? Teddy joined the corporate staff in 2012; he became CEO last year after the death of his father, Ted.

You May Also Like

Living Through Giving: Heidi Alzate Kaufman

Discover philanthropic pursuits of South Florida benefactors and their life lessons that shaped their charitable actions.

Living Through Giving: Eric J. Vainder

Discover the life lessons that shape the charitable endeavors of South Florida philanthropists.

Living Through Giving: Erica Stowers

South Florida philanthropists share the life lessons that shape their charitable endeavors.

Living Through Giving: Daren Koenig Cronin

Local philanthropists share the life lessons that guide their charitable work.

Other Posts

Culinary Magic

Meet Chef Jhonnatan Pinilla Contreras, the food artist behind one of Miami’s most opulent annual charity galas, the Make-A-Wish Ball.

Silver Mirror Facial Bar Expands Its Presence in the South Florida Market

The personalized skincare spa, known for its results-driven approach, was founded in New York City in 2016.

The Gift That Keeps On Giving

Bill Feinberg’s profound impact on the local community extends far beyond a kitchen and bath business that’s celebrating 40 years.

The Accidental Entrepreneur

Kalista Zackhariyas’ childhood of neglect and uncertainty made her determined to help cure the harsh side of social media with Sparkseeker.