fbpx

Teddy Morse

? When I was 15, I detailed cars for my dad at our Mazda store in Coconut Creek. I didn’t even get to clean the new cars coming off the truck; I had to detail cars that were coming out of the body shop that had overspray on them. I’m out there with a 40-pound buffer on the side of the vehicle, it’s August, and it’s 99 degrees.

? One day, my dad pulls up in this Corvette. He rolls down the window. “Hey, it’s lunchtime.” I put the buffer down and wiped the sweat from my face. He’s like, “No, no, no. You have cars to do. I’m going to lunch. I just wanted to know if you wanted me to pick up McDonald’s on my way back.”

? My dad had me work every job in the dealership as I was growing up. I can’t tell you how much that means to me now. From that experience, I understand what our employees do—and I care about what they do because I’ve worked the same jobs. What my dad did for me was invaluable.

? You can’t hold other people accountable unless you hold yourself accountable first.

? We have close to 1,000 employees, and you figure every person is responsible for maybe a spouse and a couple of children, so what is that—3,000 to 3,500 people who rely on our company doing well? That’s a sobering thought.

? If you take care of your employees, they will take care of you. By treating our employees with the utmost respect, they will take ownership of the business and take care of our customers.

? Your phone can only take you so far [in this day and age]. It can take your eyes far away, but it can’t take you. There is a difference between seeing things and experiencing things.

The Morse File

? Ed Morse Automotive Group—which includes five Cadillac dealerships—is one of the region’s largest private companies.

? Teddy’s grandfather, Ed, founded Morse Motors in 1946 as a rental car company.

? The company had $1.32 billion in sales for 2016, according to Automotive News, selling 11,238 vehicles.

? Teddy joined the corporate staff in 2012; he became CEO last year after the death of his father, Ted.

You May Also Like
Three Of a Kind

Maritza Meza Giusti’s children followed in her footsteps, all with a passion for selling luxury real estate.

Read More
The Next Generation

Koenig family values continue to guide City Furniture’s leaders.

Read More
City Furniture
Renowned Broward County Philanthropist, Susie Levan, Dies at 73

The wife of Alan Levan, Chairman of BBX Capital, Inc., left an indelible mark on the community.

Read More
He Nose Best

Dr. Lee Mandel provides insight on the leaps and investments needed to make a mark in the medical space.

Read More
Other Posts
South Florida’s Food Scene Flourishes Thanks to Mike Linder’s Unique Approach

His emphasis on food quality, exceptional service, and innovative location choices is paying off.

Read More
How IDDI’s ‘Brandstorming’ Marries Design and the Bottom Line

It’s all about design with a purpose for Sherif Ayad and ID & Design International.

Read More
Editor’s Letter: An Overlooked Abundance

A couple of months ago, someone posed this question on reddit.com/florida: “Why is Florida’s music industry so weak?” In case you missed the point, they continued, “I don’t think Florida has a very consolidated music scene. It almost feels like folks here are mostly thrilled by novelty and high-energy eccentricity.” Well, ouch. We may not

Read More
Kevin Gale
Live and Up Close: Shaw Davis & the Black Ties

“I don’t see my life any other way but as a musician.”

Read More