Ballard Designs, a multichannel home décor and furniture design company, unveiled plans to open its first-ever Design Studio store in West Palm Beach later this summer. The new store is designed as a studio concept location to provide customers with eclectic furniture and decor featuring a streamlined process for design individuality and customization.
Unlike a traditional Ballard store, which offers a wide range of products that customers can buy and take home immediately, the Design Studio concept will provide customers with a one-on-one experience that promotes individuality and customization.
An on-site team of professional design consultants will help customers bring their ideas to life and provide a streamlined ordering and installation process. The Design Studio team will also assist local trade professionals with their clients’ needs.
The new 2,500 square feet West Palm Beach Studio will include Lifestyle vignettes of Ballard’s most popular furniture, fabric, rug and finish samples of Ballard’s entire assortment. It will also feature accessories, books, pillows and throws to purchase. Ballard Designs offers several store formats, including large stores with a wide range of products and medium stores with a selection of the company’s best products, outlets, and studios that focus on one-on-one design consulting.
The new West Palm Beach locations will add to two existing Florida locations in Jacksonville and Tampa. The company is also expanding its footprint of brick-and-mortar stores across key markets in the United States. By early 2023, it plans to open new stores in three markets: Austin, Texas, Mt. Pleasant, South Carolina, and relocation in Jacksonville. It also recently launched locations in Nashville, Tennessee, in late 2020 and Houston in early 2021.
“Not only do we plan to service existing, loyal customers, but we’re looking to attract a whole new audience that’s passionate about home décor in untapped areas of the country,” Karen Mooney says, president of Ballard Designs.