Hoffman’s Chocolates to Launch New Sweet Concept at Las Olas Location

The South Florida-based company operates five other retail stores in Palm Beach and Broward County

Hoffman’s Chocolates in Downtown Fort Lauderdale will soon offer a new sweet concept, Hof’s House of Sweets (Hof’s). The chocolatier has temporarily closed its Hoffman’s Chocolates store on Las Olas Blvd to begin renovations for the new concept that will take over its existing space later this summer. The 601 East Las Olas Boulevard store is next to the planned Las Olas Tunnel Top Park, which is being constructed along with tunnel enhancements.

Hof’s House of Sweets will feature a broad curation of sweets and confections sourced from around the country and manufactured in Florida at its own Hoffman’s Chocolates factories in Orlando and Greenacres. By combining art, music and pop culture, the new concept aims to incorporate these elements into its look, feel, design and packaging and create a place that connects people and the community through a love of sweets.

“Hof’s House of Sweets reflects what is most important to our guests,” Jarett Levan says, president and CEO of BBX Capital, the parent company for Hoffman’s Chocolates. “Enjoying delicious, high-quality sweets in an exciting, engaging and fun atmosphere. We believe the new concept reflects Hoffman’s Chocolates heritage while modernizing the experience and positions us better to build deeper connections with guests, team members and the local Fort Lauderdale community. We are excited to welcome guests to Hof’s living room on Las Olas.”

Additional details about Hof’s House of Sweets will be released closer to the opening date currently planned for the end of August. To learn more, visit www.hofshouseofsweets.com. Hof’s House of Sweets is a Hoffman’s Chocolates Company and a member of the BBX Capital family of companies.

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