IT’SUGAR continued its growth in South Florida by opening its latest store at Dania Pointe in Dania Beach (139 S. Compass Way). As one of the largest specialty candy retailers in the U.S., IT’SUGAR offers hundreds of varieties of over-the-top sweets, humorous products and immersive candy experiences. Featured brands sold at its stores include Sour Patch Kids, OREO, Nerds, Skittles, Reese’s, and Starburst. The stores also contain areas devoted to retro and international candy and TikTok-trending treats to provide lively entertainment.

“IT’SUGAR is more than a candy store,” Jeff Rubin says, founder and CEO of IT’SUGAR. “We have one of the most expansive assortments of confectionery treats alongside a curated collection of in-demand candy-licensed merchandise, such as apparel, scented candles, and more. IT’SUGAR transforms how the world experiences their favorite ‘sugary’ treats.”

Along with the Dania Beach opening, IT’SUGAR opened a two-story and over 16,000-square-foot candy department store in Bayside Marketplace in Miami in 2022. IT’SUGAR is a member of BBX Capital Corporation’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, please visit www.itsugar.com.

Photo Courtesy of IT’SUGAR