Pura Vida Expands With Two New Locations in Palm Beach County

The all-day cafe expands to Jupiter and Delray Beach.

Pura Vida is set to further its leading wellness and lifestyle brand in South Florida with the addition of two new locations in Palm Beach County. With the opening of stores in Jupiter and Delray Beach, the brand’s presence in the county will expand to five, complementing its existing outposts in Wellington, West Palm Beach, and West Boca. This strategic expansion underscores the brand’s successful establishment in the region, offering health-conscious and delicious cuisine to the wellness-minded community throughout the day. The new store openings mark a significant milestone for Pura Vida as it seeks to broaden its influence in the Palm Beach community and beyond.

“We are thrilled to continue our journey of growth in Palm Beach County with the opening of our new stores in Jupiter and Delray Beach,” Omer Horev says, Co-Founder and Chief Executive Officer of Horev Hospitality. “These openings are a testament to our commitment to making wholesome, nutritious food accessible to more communities. Our aim has always been to foster spaces where individuals can come together to enjoy not just great food but a lifestyle centered around health and wellness. We are excited to welcome both new and familiar faces to these locations, inviting them to experience the Pura Vida way of life.”

Established in 2012, Pura Vida has become a leading name in the wellness industry, drawing inspiration for its menu from the founders’ global travels and family recipes. Known for its appealing and Instagram-worthy aesthetics, each location is designed to provide a warm and welcoming atmosphere, featuring natural greenery, inviting floral accents, light wooden finishes, and the brand’s signature blue umbrellas. The new Jupiter and Delray Beach branches will continue to reflect this distinctive style, creating a welcoming environment for guests. In addition to its menu offerings, Pura Vida is committed to serving the community and has created over 1,000 jobs in South Florida. The brand also prioritizes sustainability and has taken initiatives to reduce food waste through composting, donating soil to local farmers, and organizing quarterly beach cleanups, among other efforts.

The menus at Pura Vida feature a variety of wholesome options, including all-day breakfast choices such as avocado toasts, egg sandwiches, fresh bagels, and organic açaí bowls. The menu also includes chef-driven salads that can be customized with high-quality proteins, wraps, sandwiches, bowls, and a selection of gluten-free and vegan sweet treats. Additionally, guests can enjoy cold-pressed juices, superfood smoothies, kombucha, and artisanal coffees and teas made with locally sourced, high-quality, and organic ingredients.

Pura Vida in Jupiter is now open in a 3,000-square-foot space at Harbourside Place, 147 Soundings Ave. Later this summer, Pura Vida in Delray Beach will open in a 4,000-square-foot space at 6 South Ocean Blvd. 

Delivery and pick-up are available through the Pura Vida app. For more information, please visit PuraVidaMiami.com.

You May Also Like

Melting Pot Selects Coral Gables as Next Location

The Tampa-based fondue concept is continuing its South Florida expansion efforts.

Melting Pot
Paula’s Food Diaries Returns to Burlock Coast at Ritz-Carlton, Fort Lauderdale

Chef Paula DaSilva will showcase acclaimed dishes crafted by culinary luminaries Emeril Lagasse and Lorena Garcia.

Burlock Coast at the Ritz-Carlton Scallops
Enjoy Father’s Day Dining in South Florida

Check out where to enjoy the holiday at one of these local hotspots.

Father's Day Dining in South Florida
An Upscale Dining Experience Shines at Verde Restaurant in the Perez Art Museum

The Perez Art Museum Miami is an art lover’s heaven, a place where you can escape the outside hustle and bustle of the city and immerse yourself in gorgeous installations and scenic views of Biscayne Bay. Yet, a little slice of heaven is tucked away in the museum, a place where you can enjoy the

Verde Restaurant

Other Posts

CATCH, a Globally-Influenced Seafood Dining Destination, Opens in Miami Beach

The restaurant will also cater to private and semi-private events.

Hutong Launches Interactive Sunday Brunch Experience 

Experience this extravagant Chinese brunch in the heart of Brickell.

Hutong Miami
An Upscale Food Oasis in South Beach: Il Bolognese

Ocean Drive, a historic and vibrant South Beach street, truly comes alive during the day with revelers enjoying some fun in the sun. Within this street lies the Winter Haven Hotel Miami Beach, part of the Autograph Collection of hotels. It’s a gorgeous property that brings comfort, luxury, and a classy vibe to Ocean Drive.

Pink Steak in West Palm Beach Launches Sunday Brunch

The steakhouse’s chef-curated service features elevated fare and inventive cocktails.