The era of must-see TV in the 1980s and ’90s—back when networks packed their Thursday night schedules with ratings juggernauts—had passed when Joseph Ladin launched SFLMaven nearly 20 years ago. But the idea piqued his interest. His fledgling fine jewelry/accessories storefront on eBay needed a hook—and a Thursday night auction, with bidding for premium pieces,
Let the Bidding Begin


